​Successfully developed and implemented a strategy to run the media and communications components of a major international media event – the 2015 Boao Forum for Asia Sydney.

 

The NSW Government was the official host for this Asian economic co-operation event, which attracted 400 delegates including the Australian Prime Minister and Governor of the Reserve Bank.

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​More than 100 journalists from 40 media outlets attended the conference.

 

Key deliverables included:

• Setting up a United Nations-standard media centre with complicated translation and video screen equipment.

• Hiring a public relations firm to promote NSW

• Organising a sponsorship with CNN which, along with other media attention from a media familiarisation tour, delivered some $1 million in coverage for NSW in Asia. 

• Producing and distributing a brochure marketing the NSW economy

• Creating a television commercial which promoted the event in Asia and an opening wide-screen marketing video to show at the event.