Intersekt Festival for Fintech Australia

In October 2017, member organisation Fintech Australia held its inaugural national festival for the fintech (financial services technology startup) industry.

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Known as the Intersekt, the festival ran over a week in Melbourne.

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StoryPower delivered and implemented a communication strategy for the event, which included:

• Securing media partnerships with three media outlets 

• Co-ordinating media passes and representatives

• Liaising with the Australian Treasurer's and State Ministerial offices, in relation to announcements and speeches

• Social media and enewsletter promotion

• Achieving mentions of the festival in 300 articles with a potential audience reach of 92 million.

• Launching the 2017 EY Fintech Australia industry census